Pharma Commercial Mock
IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™

Weekly NPA dashboard · national

TRx (week)
2,017▼ 1.3%
vs WK29, 2026-10-30
NRx (week)
593▼ 6.9%
vs prior week
NBRx (week)
127▼ 8.0%
new-to-brand
Cumulative TRx
65,608
52-week window
📈TRx — plan vs actual
09161,8332,74911-0712-2602-1304-0305-2207-1008-2810-16
Plan Actual
📊NRx ⨉ NBRx trend
11-0712-2602-1304-0305-2207-1008-2810-16
NRx NBRx
🍩Channel mix
RETAIL32%MAIL60%LTC8%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 52 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2025-11-071373130.0%13
2025-11-14169417-5.9%29
2025-11-2121115210.0%50
2025-11-282916727+7.4%79
2025-12-053317735-5.7%112
2025-12-1243231045-4.4%155
2025-12-1961301257+7.0%216
2025-12-2666321473-9.6%282
2026-01-0296472193+3.2%378
2026-01-091145522119-4.2%492
2026-01-161346326150-10.7%626
2026-01-231898534190-0.5%815
2026-01-3022610341238-5.0%1,041
2026-02-0629313049298-1.7%1,334
2026-02-1336215962370-2.2%1,696
2026-02-2044119973456-3.3%2,137
2026-02-2748619773557-12.7%2,623
2026-03-0659624087672-11.3%3,219
2026-03-13740288106802-7.7%3,959
2026-03-20887340125944-6.0%4,846
2026-03-271,0053711341,095-8.2%5,851
2026-04-031,0834281561,250-13.4%6,934
2026-04-101,2634891791,405-10.1%8,197
2026-04-171,3975131821,556-10.2%9,594
2026-04-241,4815371901,698-12.8%11,075
2026-05-011,5115271701,828-17.3%12,586
2026-05-081,8406152061,943-5.3%14,426
2026-05-151,7605991862,044-13.9%16,186
2026-05-221,7855471832,130-16.2%17,971
2026-05-292,1056632182,202-4.4%20,076
2026-06-051,9345961902,262-14.5%22,010
2026-06-122,1176422012,310-8.4%24,127
2026-06-192,0396402022,350-13.2%26,166
2026-06-262,1986872102,381-7.7%28,364
2026-07-032,2737032092,407-5.6%30,637
2026-07-102,2826871982,427-6.0%32,919
2026-07-172,2126951872,443-9.5%35,131
2026-07-242,0165761592,455-17.9%37,147
2026-07-312,1496741732,465-12.8%39,296
2026-08-072,2276501762,473-9.9%41,523
2026-08-141,9916031502,479-19.7%43,514
2026-08-212,2186791752,483-10.7%45,732
2026-08-282,0026181522,487-19.5%47,734
2026-09-041,9305851492,490-22.5%49,664
2026-09-111,9305841402,492-22.6%51,594
2026-09-181,9185871322,494-23.1%53,512
2026-09-252,1216081342,495-15.0%55,633
2026-10-022,0066011322,496-19.6%57,639
2026-10-092,0736021292,497-17.0%59,712
2026-10-161,8355631252,498-26.5%61,547
2026-10-232,0446371382,498-18.2%63,591
2026-10-302,0175931272,499-19.3%65,608
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