Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · midwest

TRx (week)
410 6.4%
vs WK28, 2026-05-29
NRx (week)
127 4.5%
vs prior week
NBRx (week)
27 6.9%
new-to-brand
Cumulative TRx
5,282
12-week window
📈TRx — plan vs actual
020240360503-1303-2704-1004-2405-0805-22
Plan Actual
📊NRx ⨉ NBRx trend
03-1303-2704-1004-2405-0805-22
NRx NBRx
🍩Channel mix
RETAIL33%MAIL58%LTC9%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-03-1349214238545-9.7%492
2026-03-2045914136546-15.9%951
2026-03-2742312232547-22.7%1,374
2026-04-0348914235548-10.8%1,863
2026-04-1042812330548-21.9%2,291
2026-04-1743313232549-21.1%2,724
2026-04-2442613029549-22.4%3,150
2026-05-0142712429549-22.2%3,577
2026-05-0841612228549-24.2%3,993
2026-05-1544113828549-19.7%4,434
2026-05-2243813329550-20.4%4,872
2026-05-2941012727550-25.5%5,282
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