IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™
Weekly NPA dashboard · midwest
TRx (week)
410▼ 6.4%
vs WK29, 2026-10-30
NRx (week)
127▼ 4.5%
vs prior week
NBRx (week)
27▼ 6.9%
new-to-brand
Cumulative TRx
5,282
12-week window
📈TRx — plan vs actual
Plan Actual
📊NRx ⨉ NBRx trend
NRx NBRx
🍩Channel mix
🗺️Geography — variance vs plan
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
| Week Ending | TRx | NRx | NBRx | Plan TRx | Var % | Cum TRx |
|---|---|---|---|---|---|---|
| 2026-08-14 | 492 | 142 | 38 | 545 | -9.7% | 492 |
| 2026-08-21 | 459 | 141 | 36 | 546 | -15.9% | 951 |
| 2026-08-28 | 423 | 122 | 32 | 547 | -22.7% | 1,374 |
| 2026-09-04 | 489 | 142 | 35 | 548 | -10.8% | 1,863 |
| 2026-09-11 | 428 | 123 | 30 | 548 | -21.9% | 2,291 |
| 2026-09-18 | 433 | 132 | 32 | 549 | -21.1% | 2,724 |
| 2026-09-25 | 426 | 130 | 29 | 549 | -22.4% | 3,150 |
| 2026-10-02 | 427 | 124 | 29 | 549 | -22.2% | 3,577 |
| 2026-10-09 | 416 | 122 | 28 | 549 | -24.2% | 3,993 |
| 2026-10-16 | 441 | 138 | 28 | 549 | -19.7% | 4,434 |
| 2026-10-23 | 438 | 133 | 29 | 550 | -20.4% | 4,872 |
| 2026-10-30 | 410 | 127 | 27 | 550 | -25.5% | 5,282 |
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