Weekly NPA dashboard · national

TRx (week)

2,037▲ 11.9%

vs WK28, 2026-05-29

NRx (week)

586▲ 8.1%

vs prior week

NBRx (week)

120▲ 6.2%

new-to-brand

Cumulative TRx

24,445

12-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 12 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2026-03-13	2,150	633	158	2,479	-13.3%	2,150
2026-03-20	2,057	633	157	2,483	-17.2%	4,207
2026-03-27	2,033	605	149	2,487	-18.3%	6,240
2026-04-03	2,226	693	164	2,490	-10.6%	8,466
2026-04-10	1,961	584	140	2,492	-21.3%	10,427
2026-04-17	1,994	605	144	2,494	-20.0%	12,421
2026-04-24	2,187	631	140	2,495	-12.3%	14,608
2026-05-01	1,874	540	121	2,496	-24.9%	16,482
2026-05-08	2,125	624	144	2,497	-14.9%	18,607
2026-05-15	1,980	592	122	2,498	-20.7%	20,587
2026-05-22	1,821	542	113	2,498	-27.1%	22,408
2026-05-29	2,037	586	120	2,499	-18.5%	24,445

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