Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · northeast

TRx (week)
563 5.0%
vs WK28, 2026-05-29
NRx (week)
172 11.0%
vs prior week
NBRx (week)
36 9.1%
new-to-brand
Cumulative TRx
6,574
12-week window
📈TRx — plan vs actual
024849574303-1303-2704-1004-2405-0805-22
Plan Actual
📊NRx ⨉ NBRx trend
03-1303-2704-1004-2405-0805-22
NRx NBRx
🍩Channel mix
RETAIL32%MAIL61%LTC7%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-03-1356317043669-15.8%563
2026-03-2053616441670-20.0%1,099
2026-03-2760418146671-10.0%1,703
2026-04-0356516441672-15.9%2,268
2026-04-1051515037673-23.5%2,783
2026-04-1757517039673-14.6%3,358
2026-04-2451314933674-23.9%3,871
2026-05-0156616937674-16.0%4,437
2026-05-0854216134674-19.6%4,979
2026-05-1549615132674-26.4%5,475
2026-05-2253615533675-20.6%6,011
2026-05-2956317236675-16.6%6,574
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