IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™
Weekly NPA dashboard · northeast
TRx (week)
563▲ 5.0%
vs WK29, 2026-10-30
NRx (week)
172▲ 11.0%
vs prior week
NBRx (week)
36▲ 9.1%
new-to-brand
Cumulative TRx
6,574
12-week window
📈TRx — plan vs actual
Plan Actual
📊NRx ⨉ NBRx trend
NRx NBRx
🍩Channel mix
🗺️Geography — variance vs plan
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
| Week Ending | TRx | NRx | NBRx | Plan TRx | Var % | Cum TRx |
|---|---|---|---|---|---|---|
| 2026-08-14 | 563 | 170 | 43 | 669 | -15.8% | 563 |
| 2026-08-21 | 536 | 164 | 41 | 670 | -20.0% | 1,099 |
| 2026-08-28 | 604 | 181 | 46 | 671 | -10.0% | 1,703 |
| 2026-09-04 | 565 | 164 | 41 | 672 | -15.9% | 2,268 |
| 2026-09-11 | 515 | 150 | 37 | 673 | -23.5% | 2,783 |
| 2026-09-18 | 575 | 170 | 39 | 673 | -14.6% | 3,358 |
| 2026-09-25 | 513 | 149 | 33 | 674 | -23.9% | 3,871 |
| 2026-10-02 | 566 | 169 | 37 | 674 | -16.0% | 4,437 |
| 2026-10-09 | 542 | 161 | 34 | 674 | -19.6% | 4,979 |
| 2026-10-16 | 496 | 151 | 32 | 674 | -26.4% | 5,475 |
| 2026-10-23 | 536 | 155 | 33 | 675 | -20.6% | 6,011 |
| 2026-10-30 | 563 | 172 | 36 | 675 | -16.6% | 6,574 |
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