Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · southeast

TRx (week)
430 10.0%
vs WK28, 2026-05-29
NRx (week)
131 12.7%
vs prior week
NBRx (week)
27 12.9%
new-to-brand
Cumulative TRx
5,923
12-week window
📈TRx — plan vs actual
022044066003-1303-2704-1004-2405-0805-22
Plan Actual
📊NRx ⨉ NBRx trend
03-1303-2704-1004-2405-0805-22
NRx NBRx
🍩Channel mix
RETAIL33%MAIL60%LTC7%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-03-1352515238595-11.8%525
2026-03-2054015441596-9.4%1,065
2026-03-2747013533597-21.3%1,535
2026-04-0347414334598-20.7%2,009
2026-04-1050314635598-15.9%2,512
2026-04-1749115035599-18.0%3,003
2026-04-2451316135599-14.4%3,516
2026-05-0147913932599-20.0%3,995
2026-05-0851314832599-14.4%4,508
2026-05-1550715333599-15.4%5,015
2026-05-2247815031600-20.3%5,493
2026-05-2943013127600-28.3%5,923
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