IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™
Weekly NPA dashboard · southeast
TRx (week)
430▼ 10.0%
vs WK29, 2026-10-30
NRx (week)
131▼ 12.7%
vs prior week
NBRx (week)
27▼ 12.9%
new-to-brand
Cumulative TRx
5,923
12-week window
📈TRx — plan vs actual
Plan Actual
📊NRx ⨉ NBRx trend
NRx NBRx
🍩Channel mix
🗺️Geography — variance vs plan
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 12 weeks
| Week Ending | TRx | NRx | NBRx | Plan TRx | Var % | Cum TRx |
|---|---|---|---|---|---|---|
| 2026-08-14 | 525 | 152 | 38 | 595 | -11.8% | 525 |
| 2026-08-21 | 540 | 154 | 41 | 596 | -9.4% | 1,065 |
| 2026-08-28 | 470 | 135 | 33 | 597 | -21.3% | 1,535 |
| 2026-09-04 | 474 | 143 | 34 | 598 | -20.7% | 2,009 |
| 2026-09-11 | 503 | 146 | 35 | 598 | -15.9% | 2,512 |
| 2026-09-18 | 491 | 150 | 35 | 599 | -18.0% | 3,003 |
| 2026-09-25 | 513 | 161 | 35 | 599 | -14.4% | 3,516 |
| 2026-10-02 | 479 | 139 | 32 | 599 | -20.0% | 3,995 |
| 2026-10-09 | 513 | 148 | 32 | 599 | -14.4% | 4,508 |
| 2026-10-16 | 507 | 153 | 33 | 599 | -15.4% | 5,015 |
| 2026-10-23 | 478 | 150 | 31 | 600 | -20.3% | 5,493 |
| 2026-10-30 | 430 | 131 | 27 | 600 | -28.3% | 5,923 |
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