Weekly NPA dashboard · midwest

TRx (week)

449▲ 3.7%

vs WK28, 2026-05-29

NRx (week)

130▲ 4.0%

vs prior week

NBRx (week)

26▲ 0.0%

new-to-brand

Cumulative TRx

11,581

26-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 26 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2025-12-05	405	130	44	428	-5.4%	405
2025-12-12	399	132	44	450	-11.3%	804
2025-12-19	385	117	39	469	-17.9%	1,189
2025-12-26	463	137	43	484	-4.3%	1,652
2026-01-02	418	120	37	498	-16.1%	2,070
2026-01-09	434	132	42	508	-14.6%	2,504
2026-01-16	437	133	39	517	-15.5%	2,941
2026-01-23	447	129	39	524	-14.7%	3,388
2026-01-30	443	130	39	529	-16.3%	3,831
2026-02-06	476	149	41	534	-10.9%	4,307
2026-02-13	479	146	43	537	-10.8%	4,786
2026-02-20	451	140	40	540	-16.5%	5,237
2026-02-27	496	147	42	542	-8.5%	5,733
2026-03-06	438	132	34	544	-19.5%	6,171
2026-03-13	429	134	36	545	-21.3%	6,600
2026-03-20	484	152	39	546	-11.4%	7,084
2026-03-27	455	142	37	547	-16.8%	7,539
2026-04-03	431	131	32	548	-21.4%	7,970
2026-04-10	483	145	36	548	-11.9%	8,453
2026-04-17	456	139	32	549	-16.9%	8,909
2026-04-24	461	134	31	549	-16.0%	9,370
2026-05-01	453	141	31	549	-17.5%	9,823
2026-05-08	426	133	29	549	-22.4%	10,249
2026-05-15	450	141	30	549	-18.0%	10,699
2026-05-22	433	125	26	550	-21.3%	11,132
2026-05-29	449	130	26	550	-18.4%	11,581

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