Weekly NPA dashboard · national

TRx (week)

1,796▼ 5.9%

vs WK28, 2026-05-29

NRx (week)

548▼ 7.0%

vs prior week

NBRx (week)

108▼ 15.6%

new-to-brand

Cumulative TRx

52,683

26-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 26 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2025-12-05	1,769	580	184	1,943	-9.0%	1,769
2025-12-12	1,787	596	188	2,044	-12.6%	3,556
2025-12-19	1,850	580	182	2,130	-13.1%	5,406
2025-12-26	2,105	671	204	2,202	-4.4%	7,511
2026-01-02	1,914	570	176	2,262	-15.4%	9,425
2026-01-09	2,000	606	188	2,310	-13.4%	11,425
2026-01-16	2,244	647	187	2,350	-4.5%	13,669
2026-01-23	1,961	565	166	2,381	-17.6%	15,630
2026-01-30	2,260	664	202	2,407	-6.1%	17,890
2026-02-06	2,138	640	175	2,427	-11.9%	20,028
2026-02-13	1,991	592	164	2,443	-18.5%	22,019
2026-02-20	2,241	644	177	2,455	-8.7%	24,260
2026-02-27	2,127	633	168	2,465	-13.7%	26,387
2026-03-06	2,213	651	166	2,473	-10.5%	28,600
2026-03-13	2,199	658	171	2,479	-11.3%	30,799
2026-03-20	2,169	677	165	2,483	-12.6%	32,968
2026-03-27	1,956	560	136	2,487	-21.4%	34,924
2026-04-03	1,983	576	136	2,490	-20.4%	36,907
2026-04-10	2,060	593	141	2,492	-17.3%	38,967
2026-04-17	2,093	606	143	2,494	-16.1%	41,060
2026-04-24	2,039	582	135	2,495	-18.3%	43,099
2026-05-01	1,919	600	139	2,496	-23.1%	45,018
2026-05-08	1,984	623	143	2,497	-20.5%	47,002
2026-05-15	1,977	604	134	2,498	-20.9%	48,979
2026-05-22	1,908	589	128	2,498	-23.6%	50,887
2026-05-29	1,796	548	108	2,499	-28.1%	52,683

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