Weekly NPA dashboard · northeast

TRx (week)

549▲ 11.1%

vs WK28, 2026-05-29

NRx (week)

160▲ 11.9%

vs prior week

NBRx (week)

34▲ 9.7%

new-to-brand

Cumulative TRx

14,361

26-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 26 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2025-12-05	463	155	50	525	-11.8%	463
2025-12-12	465	154	49	552	-15.8%	928
2025-12-19	549	173	57	575	-4.5%	1,477
2025-12-26	534	159	51	595	-10.3%	2,011
2026-01-02	502	146	46	611	-17.8%	2,513
2026-01-09	577	170	50	624	-7.5%	3,090
2026-01-16	526	153	45	634	-17.0%	3,616
2026-01-23	592	177	50	643	-7.9%	4,208
2026-01-30	576	171	47	650	-11.4%	4,784
2026-02-06	536	163	46	655	-18.2%	5,320
2026-02-13	586	170	48	659	-11.1%	5,906
2026-02-20	620	189	53	663	-6.5%	6,526
2026-02-27	620	194	50	666	-6.9%	7,146
2026-03-06	619	188	50	668	-7.3%	7,765
2026-03-13	615	182	46	669	-8.1%	8,380
2026-03-20	582	167	44	670	-13.1%	8,962
2026-03-27	529	163	42	671	-21.2%	9,491
2026-04-03	583	174	41	672	-13.2%	10,074
2026-04-10	565	174	44	673	-16.0%	10,639
2026-04-17	589	177	41	673	-12.5%	11,228
2026-04-24	567	163	37	674	-15.9%	11,795
2026-05-01	528	158	36	674	-21.7%	12,323
2026-05-08	498	152	34	674	-26.1%	12,821
2026-05-15	497	143	30	674	-26.3%	13,318
2026-05-22	494	143	31	675	-26.8%	13,812
2026-05-29	549	160	34	675	-18.7%	14,361

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