Weekly NPA dashboard · southeast

TRx (week)

493▲ 1.0%

vs WK28, 2026-05-29

NRx (week)

144▼ 4.0%

vs prior week

NBRx (week)

29▼ 12.1%

new-to-brand

Cumulative TRx

12,769

26-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 26 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2025-12-05	432	139	44	466	-7.3%	432
2025-12-12	469	145	49	491	-4.5%	901
2025-12-19	428	130	41	511	-16.2%	1,329
2025-12-26	448	139	43	528	-15.2%	1,777
2026-01-02	491	142	44	543	-9.6%	2,268
2026-01-09	492	150	45	554	-11.2%	2,760
2026-01-16	526	165	47	564	-6.7%	3,286
2026-01-23	501	146	45	572	-12.4%	3,787
2026-01-30	546	158	46	578	-5.5%	4,333
2026-02-06	548	165	47	582	-5.8%	4,881
2026-02-13	523	165	46	586	-10.8%	5,404
2026-02-20	473	144	40	589	-19.7%	5,877
2026-02-27	534	163	42	592	-9.8%	6,411
2026-03-06	470	135	35	593	-20.7%	6,881
2026-03-13	498	152	41	595	-16.3%	7,379
2026-03-20	468	136	35	596	-21.5%	7,847
2026-03-27	503	147	36	597	-15.7%	8,350
2026-04-03	500	155	38	598	-16.4%	8,850
2026-04-10	511	148	34	598	-14.5%	9,361
2026-04-17	490	142	35	599	-18.2%	9,851
2026-04-24	484	152	34	599	-19.2%	10,335
2026-05-01	520	163	37	599	-13.2%	10,855
2026-05-08	444	131	30	599	-25.9%	11,299
2026-05-15	489	146	32	599	-18.4%	11,788
2026-05-22	488	150	33	600	-18.7%	12,276
2026-05-29	493	144	29	600	-17.8%	12,769

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