Weekly NPA dashboard · west

TRx (week)

505▼ 9.5%

vs WK28, 2026-05-29

NRx (week)

147▼ 16.5%

vs prior week

NBRx (week)

30▼ 16.7%

new-to-brand

Cumulative TRx

14,192

26-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 26 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2025-12-05	495	168	56	525	-5.7%	495
2025-12-12	487	163	56	552	-11.8%	982
2025-12-19	517	171	54	575	-10.1%	1,499
2025-12-26	493	144	47	595	-17.1%	1,992
2026-01-02	578	171	53	611	-5.4%	2,570
2026-01-09	542	160	47	624	-13.1%	3,112
2026-01-16	607	188	54	634	-4.3%	3,719
2026-01-23	526	156	46	643	-18.2%	4,245
2026-01-30	546	164	48	650	-16.0%	4,791
2026-02-06	542	157	45	655	-17.3%	5,333
2026-02-13	540	169	48	659	-18.1%	5,873
2026-02-20	540	165	45	663	-18.6%	6,413
2026-02-27	549	164	43	666	-17.6%	6,962
2026-03-06	579	178	45	668	-13.3%	7,541
2026-03-13	576	179	47	669	-13.9%	8,117
2026-03-20	533	152	38	670	-20.4%	8,650
2026-03-27	602	179	46	671	-10.3%	9,252
2026-04-03	600	174	43	672	-10.7%	9,852
2026-04-10	574	178	41	673	-14.7%	10,426
2026-04-17	508	158	38	673	-24.5%	10,934
2026-04-24	540	158	37	674	-19.9%	11,474
2026-05-01	566	163	38	674	-16.0%	12,040
2026-05-08	527	162	34	674	-21.8%	12,567
2026-05-15	562	169	36	674	-16.6%	13,129
2026-05-22	558	176	36	675	-17.3%	13,687
2026-05-29	505	147	30	675	-25.2%	14,192

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