Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · midwest

TRx (week)
460 15.6%
vs WK28, 2026-05-29
NRx (week)
133 15.7%
vs prior week
NBRx (week)
27 8.0%
new-to-brand
Cumulative TRx
1,756
4-week window
📈TRx — plan vs actual
020240360505-0805-1505-2205-29
Plan Actual
📊NRx ⨉ NBRx trend
05-0805-1505-2205-29
NRx NBRx
🍩Channel mix
RETAIL32%MAIL59%LTC9%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 4 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-05-0846513531549-15.3%465
2026-05-1543313329549-21.1%898
2026-05-2239811525550-27.6%1,296
2026-05-2946013327550-16.4%1,756
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