IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™
Weekly NPA dashboard · midwest
TRx (week)
460▲ 15.6%
vs WK29, 2026-10-30
NRx (week)
133▲ 15.7%
vs prior week
NBRx (week)
27▲ 8.0%
new-to-brand
Cumulative TRx
1,756
4-week window
📈TRx — plan vs actual
Plan Actual
📊NRx ⨉ NBRx trend
NRx NBRx
🍩Channel mix
🗺️Geography — variance vs plan
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 4 weeks
| Week Ending | TRx | NRx | NBRx | Plan TRx | Var % | Cum TRx |
|---|---|---|---|---|---|---|
| 2026-10-09 | 465 | 135 | 31 | 549 | -15.3% | 465 |
| 2026-10-16 | 433 | 133 | 29 | 549 | -21.1% | 898 |
| 2026-10-23 | 398 | 115 | 25 | 550 | -27.6% | 1,296 |
| 2026-10-30 | 460 | 133 | 27 | 550 | -16.4% | 1,756 |
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