Weekly NPA dashboard · national

TRx (week)

2,091▲ 9.3%

vs WK29, 2026-10-30

NRx (week)

651▲ 14.2%

vs prior week

NBRx (week)

129▲ 9.3%

new-to-brand

Cumulative TRx

7,973

4-week window

📈TRx — plan vs actual

Plan Actual

📊NRx ⨉ NBRx trend

NRx NBRx

🍩Channel mix

🗺️Geography — variance vs plan

Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.

Weekly detail · 4 weeks

Week Ending	TRx	NRx	NBRx	Plan TRx	Var %	Cum TRx
2026-10-09	2,031	598	126	2,497	-18.7%	2,031
2026-10-16	1,938	596	124	2,498	-22.4%	3,969
2026-10-23	1,913	570	118	2,498	-23.4%	5,882
2026-10-30	2,091	651	129	2,499	-16.3%	7,973

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