Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · northeast

TRx (week)
531 6.5%
vs WK28, 2026-05-29
NRx (week)
154 9.4%
vs prior week
NBRx (week)
32 13.5%
new-to-brand
Cumulative TRx
2,135
4-week window
📈TRx — plan vs actual
024849574305-0805-1505-2205-29
Plan Actual
📊NRx ⨉ NBRx trend
05-0805-1505-2205-29
NRx NBRx
🍩Channel mix
RETAIL31%MAIL60%LTC9%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 4 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-05-0853116034674-21.2%531
2026-05-1550515532674-25.1%1,036
2026-05-2256817037675-15.9%1,604
2026-05-2953115432675-21.3%2,135
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