Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · southeast

TRx (week)
445 0.7%
vs WK28, 2026-05-29
NRx (week)
135 6.3%
vs prior week
NBRx (week)
27 3.8%
new-to-brand
Cumulative TRx
1,892
4-week window
📈TRx — plan vs actual
022044066005-0805-1505-2205-29
Plan Actual
📊NRx ⨉ NBRx trend
05-0805-1505-2205-29
NRx NBRx
🍩Channel mix
RETAIL33%MAIL58%LTC8%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 4 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2026-05-0849614430599-17.2%496
2026-05-1550914532599-15.0%1,005
2026-05-2244212726600-26.3%1,447
2026-05-2944513527600-25.8%1,892
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