IQVIA™
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-10-30·Marten Veskimae
Brand-level trends · ZENVARA™
Weekly NPA dashboard · midwest
TRx (week)
408▼ 11.5%
vs WK29, 2026-10-30
NRx (week)
128▼ 7.9%
vs prior week
NBRx (week)
26▼ 7.1%
new-to-brand
Cumulative TRx
14,561
52-week window
📈TRx — plan vs actual
Plan Actual
📊NRx ⨉ NBRx trend
NRx NBRx
🍩Channel mix
🗺️Geography — variance vs plan
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 52 weeks
| Week Ending | TRx | NRx | NBRx | Plan TRx | Var % | Cum TRx |
|---|---|---|---|---|---|---|
| 2025-11-07 | 3 | 2 | 1 | 3 | 0.0% | 3 |
| 2025-11-14 | 4 | 2 | 1 | 4 | 0.0% | 7 |
| 2025-11-21 | 4 | 2 | 1 | 5 | -20.0% | 11 |
| 2025-11-28 | 6 | 3 | 1 | 6 | 0.0% | 17 |
| 2025-12-05 | 7 | 4 | 2 | 8 | -12.5% | 24 |
| 2025-12-12 | 9 | 5 | 2 | 10 | -10.0% | 33 |
| 2025-12-19 | 12 | 6 | 3 | 13 | -7.7% | 45 |
| 2025-12-26 | 15 | 7 | 3 | 16 | -6.2% | 60 |
| 2026-01-02 | 19 | 9 | 4 | 21 | -9.5% | 79 |
| 2026-01-09 | 25 | 13 | 5 | 26 | -3.8% | 104 |
| 2026-01-16 | 32 | 16 | 7 | 33 | -3.0% | 136 |
| 2026-01-23 | 38 | 18 | 7 | 42 | -9.5% | 174 |
| 2026-01-30 | 53 | 24 | 10 | 52 | +1.9% | 227 |
| 2026-02-06 | 58 | 26 | 10 | 66 | -12.1% | 285 |
| 2026-02-13 | 71 | 33 | 13 | 81 | -12.3% | 356 |
| 2026-02-20 | 98 | 44 | 17 | 100 | -2.0% | 454 |
| 2026-02-27 | 113 | 50 | 20 | 122 | -7.4% | 567 |
| 2026-03-06 | 130 | 55 | 20 | 148 | -12.2% | 697 |
| 2026-03-13 | 174 | 71 | 28 | 176 | -1.1% | 871 |
| 2026-03-20 | 193 | 78 | 28 | 208 | -7.2% | 1,064 |
| 2026-03-27 | 227 | 85 | 31 | 241 | -5.8% | 1,291 |
| 2026-04-03 | 256 | 100 | 34 | 275 | -6.9% | 1,547 |
| 2026-04-10 | 271 | 104 | 36 | 309 | -12.3% | 1,818 |
| 2026-04-17 | 318 | 120 | 41 | 342 | -7.0% | 2,136 |
| 2026-04-24 | 336 | 114 | 39 | 374 | -10.2% | 2,472 |
| 2026-05-01 | 377 | 124 | 40 | 402 | -6.2% | 2,849 |
| 2026-05-08 | 375 | 126 | 41 | 428 | -12.4% | 3,224 |
| 2026-05-15 | 424 | 136 | 45 | 450 | -5.8% | 3,648 |
| 2026-05-22 | 399 | 132 | 42 | 469 | -14.9% | 4,047 |
| 2026-05-29 | 403 | 124 | 40 | 484 | -16.7% | 4,450 |
| 2026-06-05 | 423 | 124 | 38 | 498 | -15.1% | 4,873 |
| 2026-06-12 | 479 | 144 | 45 | 508 | -5.7% | 5,352 |
| 2026-06-19 | 422 | 130 | 39 | 517 | -18.4% | 5,774 |
| 2026-06-26 | 480 | 142 | 41 | 524 | -8.4% | 6,254 |
| 2026-07-03 | 497 | 147 | 44 | 529 | -6.0% | 6,751 |
| 2026-07-10 | 496 | 147 | 44 | 534 | -7.1% | 7,247 |
| 2026-07-17 | 454 | 132 | 36 | 537 | -15.5% | 7,701 |
| 2026-07-24 | 467 | 141 | 37 | 540 | -13.5% | 8,168 |
| 2026-07-31 | 467 | 141 | 39 | 542 | -13.8% | 8,635 |
| 2026-08-07 | 504 | 157 | 43 | 544 | -7.4% | 9,139 |
| 2026-08-14 | 498 | 142 | 36 | 545 | -8.6% | 9,637 |
| 2026-08-21 | 474 | 140 | 36 | 546 | -13.2% | 10,111 |
| 2026-08-28 | 429 | 131 | 34 | 547 | -21.6% | 10,540 |
| 2026-09-04 | 428 | 124 | 32 | 548 | -21.9% | 10,968 |
| 2026-09-11 | 472 | 139 | 33 | 548 | -13.9% | 11,440 |
| 2026-09-18 | 464 | 143 | 35 | 549 | -15.5% | 11,904 |
| 2026-09-25 | 441 | 134 | 32 | 549 | -19.7% | 12,345 |
| 2026-10-02 | 470 | 136 | 29 | 549 | -14.4% | 12,815 |
| 2026-10-09 | 449 | 139 | 30 | 549 | -18.2% | 13,264 |
| 2026-10-16 | 428 | 124 | 28 | 549 | -22.0% | 13,692 |
| 2026-10-23 | 461 | 139 | 28 | 550 | -16.2% | 14,153 |
| 2026-10-30 | 408 | 128 | 26 | 550 | -25.8% | 14,561 |
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