Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · midwest

TRx (week)
408 11.5%
vs WK28, 2026-05-29
NRx (week)
128 7.9%
vs prior week
NBRx (week)
26 7.1%
new-to-brand
Cumulative TRx
14,561
52-week window
📈TRx — plan vs actual
020240360506-0607-2509-1210-3112-1902-0603-2705-15
Plan Actual
📊NRx ⨉ NBRx trend
06-0607-2509-1210-3112-1902-0603-2705-15
NRx NBRx
🍩Channel mix
RETAIL32%MAIL61%LTC8%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 52 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2025-06-0632130.0%3
2025-06-1342140.0%7
2025-06-204215-20.0%11
2025-06-2763160.0%17
2025-07-047428-12.5%24
2025-07-1195210-10.0%33
2025-07-18126313-7.7%45
2025-07-25157316-6.2%60
2025-08-01199421-9.5%79
2025-08-082513526-3.8%104
2025-08-153216733-3.0%136
2025-08-223818742-9.5%174
2025-08-2953241052+1.9%227
2025-09-0558261066-12.1%285
2025-09-1271331381-12.3%356
2025-09-19984417100-2.0%454
2025-09-261135020122-7.4%567
2025-10-031305520148-12.2%697
2025-10-101747128176-1.1%871
2025-10-171937828208-7.2%1,064
2025-10-242278531241-5.8%1,291
2025-10-3125610034275-6.9%1,547
2025-11-0727110436309-12.3%1,818
2025-11-1431812041342-7.0%2,136
2025-11-2133611439374-10.2%2,472
2025-11-2837712440402-6.2%2,849
2025-12-0537512641428-12.4%3,224
2025-12-1242413645450-5.8%3,648
2025-12-1939913242469-14.9%4,047
2025-12-2640312440484-16.7%4,450
2026-01-0242312438498-15.1%4,873
2026-01-0947914445508-5.7%5,352
2026-01-1642213039517-18.4%5,774
2026-01-2348014241524-8.4%6,254
2026-01-3049714744529-6.0%6,751
2026-02-0649614744534-7.1%7,247
2026-02-1345413236537-15.5%7,701
2026-02-2046714137540-13.5%8,168
2026-02-2746714139542-13.8%8,635
2026-03-0650415743544-7.4%9,139
2026-03-1349814236545-8.6%9,637
2026-03-2047414036546-13.2%10,111
2026-03-2742913134547-21.6%10,540
2026-04-0342812432548-21.9%10,968
2026-04-1047213933548-13.9%11,440
2026-04-1746414335549-15.5%11,904
2026-04-2444113432549-19.7%12,345
2026-05-0147013629549-14.4%12,815
2026-05-0844913930549-18.2%13,264
2026-05-1542812428549-22.0%13,692
2026-05-2246113928550-16.2%14,153
2026-05-2940812826550-25.8%14,561
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