Pharma Commercial Mock
IQVIA
Connected Intelligence™
National Prescription Audit
Source: NPA Weekly · Refresh: 2026-05-29·Marten Veskimae
Brand-level trends · ZENVARA

Weekly NPA dashboard · northeast

TRx (week)
489 12.7%
vs WK28, 2026-05-29
NRx (week)
154 12.5%
vs prior week
NBRx (week)
30 21.1%
new-to-brand
Cumulative TRx
18,010
52-week window
📈TRx — plan vs actual
024849574306-0607-2509-1210-3112-1902-0603-2705-15
Plan Actual
📊NRx ⨉ NBRx trend
06-0607-2509-1210-3112-1902-0603-2705-15
NRx NBRx
🍩Channel mix
RETAIL34%MAIL57%LTC8%
🗺️Geography — variance vs plan
WestMidwestNortheastSoutheast
Variance vs plan — darker = worse. Northeast highlighted as primary deviation region.
Weekly detail · 52 weeks
Week EndingTRxNRxNBRxPlan TRxVar %Cum TRx
2025-06-063214-25.0%3
2025-06-134215-20.0%7
2025-06-2063160.0%13
2025-06-2774270.0%20
2025-07-0495290.0%29
2025-07-111263120.0%41
2025-07-18147316-12.5%55
2025-07-2520104200.0%75
2025-08-0125125250.0%100
2025-08-082914632-9.4%129
2025-08-153918741-4.9%168
2025-08-2252251051+2.0%220
2025-08-2966321264+3.1%286
2025-09-0582371580+2.5%368
2025-09-121014417100+1.0%469
2025-09-191184920123-4.1%587
2025-09-261315722150-12.7%718
2025-10-031757226182-3.8%893
2025-10-102038533217-6.5%1,096
2025-10-172509935255-2.0%1,346
2025-10-2427910437296-5.7%1,625
2025-10-3129811240338-11.8%1,923
2025-11-0731711942379-16.4%2,240
2025-11-1435112241420-16.4%2,591
2025-11-2138413147458-16.2%2,975
2025-11-2846215454493-6.3%3,437
2025-12-0544315051525-15.6%3,880
2025-12-1245715251552-17.2%4,337
2025-12-1954117356575-5.9%4,878
2025-12-2653316651595-10.4%5,411
2026-01-0250514744611-17.3%5,916
2026-01-0957116853624-8.5%6,487
2026-01-1659118455634-6.8%7,078
2026-01-2359218555643-7.9%7,670
2026-01-3061419056650-5.5%8,284
2026-02-0661818555655-5.6%8,902
2026-02-1353416345659-19.0%9,436
2026-02-2060618752663-8.6%10,042
2026-02-2755816943666-16.2%10,600
2026-03-0661619251668-7.8%11,216
2026-03-1359717847669-10.8%11,813
2026-03-2055616243670-17.0%12,369
2026-03-2758417345671-13.0%12,953
2026-04-0357317343672-14.7%13,526
2026-04-1058316939673-13.4%14,109
2026-04-1759417541673-11.7%14,703
2026-04-2458817639674-12.8%15,291
2026-05-0154515935674-19.1%15,836
2026-05-0858018038674-13.9%16,416
2026-05-1554516135674-19.1%16,961
2026-05-2256017638675-17.0%17,521
2026-05-2948915430675-27.6%18,010
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